Sep
08
2011

Google AdWords Expert

Hiring a Google AdWords expert can help your sponsored search campaign be a shoe in for success.

A Pay Per Click (or PPC) campaign is not something that you can start and just let go. That’s where a lot of people lose money on the deal. They don’t understand the intricacies of PPC and how to maximize it so that they can make sure and successfully drive traffic to their site using it.

In order to sidestep the traps many people fall into, you may want to hire a Google AdWords expert like Optimum7. We can help take the guesswork out of a PPC campaign, to ensure success. We understand how to find just the right keywords to get people clicking on your site, and generate leads for your business.

Did you know…

Did you know that in order to have a successful PPC campaign, it’s vital to do a fair amount of keyword research? That way you’ll know exactly what your target audience is searching for, and then you can implement those terms into your ads.

Use long tailed keywords when building your PPC ads. For example, “real estate” may seem like a concise term you would want to use but it’s going to be very expensive and competitive. You want to get the most bang for your buck when you embark on a sponsored search campaign, so use a phrase like “real estate broker in Miami” to reach a more targeted audience. By selecting terms that are being widely searched for, but aren’t highly competitive, you’re sure to turn your PPC dollars into profits for your business.

Do you know the importance of having a cohesive landing page when you start a PPC campaign? In order to ensure success, make sure your landing page has content that supports your ads.

People will click on your ad in order to get more information on the topic you’ve put out there. Give it to them, or they will find it somewhere else. Fill your site with meaningful content that’s relevant to your PPC campaign and includes the keywords in your ads. It’s important to always make sure your ads relate to your landing pages and their content, and your landing pages and their content relate to your ads.

Finally, do you know how important it is to maintain a PPC campaign? It’s not something you can start and walk away from. People are constantly changing the phrasing they use and the way they search for things. Because of this, you need to stay on top of your keyword research, and consistently change the terms in your ads to continuously be ranked high in a search index. Otherwise your ads will quickly become out dated and useless. They’ll never pop up on top, and your potential clients will never see them. That’s why constant monitoring and maintenance is vital.

All of these reasons are why using a Google AdWords Expert is important to ensuring the success of your PPC campaign. Optimum7 has been using AdWords to help their clients get more traffic for years. We can help you gain sponsored search success, so contact us today!

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