Sep
13
2011

Google AdWords Tutorial

Google AdWords is well known as a pay per click advertising tool. This means that every time someone clicks on your advertisement, you get billed on how much you are willing to spend for each click. Also known as cost per click, it fluctuates between different topics. For instance, if you are in a market with low competition, you could spend anywhere between $ .20-$ .60 for each click. If you are in a highly competitive market, you could spend anywhere from .00-.00 per click. The key behind Google AdWords and its pay per click advertising is to pick relevant keywords that very few companies are using.

In this Google AdWords Tutorial, we will go through step by step on how to pick the right keyword for you campaign. First, in order to become a successful marketer, you must know what people are doing while they are searching the web. If they are simply searching for information, then your advertisement will not make any profit.

Picking the correct keyword that will increase your return on investment and conversions is essential.

Next, to find your keywords, you must use Google’s Keyword Tool. Here you can search specific keywords that are relevant to your Web site. Once the search is completed, find a keyword that fits your market that has low competition but high search results. This will get you more bang for your buck and the more likely you will see your ad campaign on the first page of Google.

The next step in this Google AdWords tutorial is to write your campaign. It is essential that you put your keywords in your campaign. Try to convince people to click on your ad by using words such as Information, Review, Hot, and Sweet etc. Making your campaign stand out from the rest will generate more click through and the more potential for a successful transaction.

The last step in this AdWords tutorial is to pick out the campaigns that are working the ones that are not.

If one of you ads is not generating any sales, there is no reason why you should have that in you campaign. It will cost you money and will not benefit in any way. Rather than deleting the campaign, pause it, revamp it, and try it again. This way you know exactly what is working and what isn’t.

In the end, there is always a market for any customer and it takes some research and effort to create a successful ad campaign. To better understand Google AdWords, Double Digit CTR by James Schramko has put together a complete system on how to choose your keywords to your landing pages. His system includes videos, cheat sheets, keyword tools, and checklists to better understand your market. His system will lead you on the path to have an effective Google AdWords campaign.

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