Sep
10
2011

How The AdWords Will Make Your Business Bigger

Article by Chelsey Trisa

One more mistake that’s commonly made is not putting keywords in the ad’s text. If your ad copy doesn’t appeal to anyone, it’s not going to do very well. What could bring you more attention, then, than the keyword that lured the person to you? When you insert your keyword in the ad, it will not only make your ad stand out but at the same time, will give the user a fair idea of what to expect when they land on your site. If you have the goal of getting lots of visitors to your site that actually convert, you need to use Adwords. There are many people who depend on AdWords to get exposure for their business to generate leads/sales. It’s still a fact, however, that some people use Adwords and still don’t see any results. Basically, this is due to the fact that these people are making some Adwords blunders that they don’t have to make and they’re also not doing the proper preparation. Just taking a lot of money and dumping it into AdWords won’t give you results. It’s a sure shot way to end up losing most of your investment. So if you want to succeed, stay away from the following Adwords mistakes.

The initial mistakes some people make is using keywords with Adwords that are too generalized. With Adwords, you have to be specific and the more specific and relevant your keywords are, the better results you’ll get. Too many people think that they can just put money into Adwords and then they can sit back and watch the cash roll in. Adwords is a little more complicated than that. If you use broad keywords, you may think more traffic will come in, but actually you’ll just lose your investment. You’ll only want to use those keywords that are targeted towards the products and/or services that you’re offering. If you have a drum website, “Learn drums easily” will work, while “drums” won’t. Google Adwords is as simple as that to make money.

If you have a product or service, a common mistake people often make is not identifying the unique selling point, or USP. If you aren’t certain of your product’s USP, you’ll never be able to fashion an ad that’s targeted to any specific group. If you don’t identify your USP, you will never separate yourself from the competition. You need to consider why anyone would choose you over everyone else. Why is your product or service so different? Spend lots of time thinking about your USP and if you don’t think there is one, just create one. But a successful AdWords campaign will always depend on how well you’re able to position your product in the market.

When you first begin with your Adwords account, the default setting will include the content network. You should find you’re able to receive a better quality of traffic if you turn off the content network. The reason for this is that you will get poor traffic this way. You could see a lower than normal CTr, even though you might be getting plenty of impressions. The main reason for using Adwords is to get a higher CTR, but when your ads are displayed to people who aren’t looking for your particular offer, you won’t get a lot of clicks. And the clicks you do get don’t tend to convert very well. In summary, if you work at avoiding some of these mistakes, you should see far better results from Adwords. Aim at fine-tuning your Adwords campaigns so that you’re only attracting the type of targeted traffic that will convert well and you’ll be happy with the increase in your profits.

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