Nov
24
2011

How To Craft Adwords Ads That Rock

How To Achieve Higher Conversions with Google Adwords

The reason why millions of businesses have used PPC advertising, and specifically Google Adwords, is simply because of the extremely targeted nature of the organic traffic. So that’s what we’re talking about today, how to write stronger ad copy for better results.

When you’re writing ad copy, you should know how to get to the point instead of beating around the bush. Also just consider the very limited space you have in any PPC ad. You only have 35 characters in the main ad space, and only 25 for the title; and Google considers a space as a character. So make sure you cut down on all the unnecessary words and include only those points that make your advertisement more valuable. You maybe already know this, but your ad has an extremely short time duration to make the reader interested enough to click on your ad. We know it’s not fair, but that’s life with all advertising and PPC in particular. For example, if you’re selling a certain product, you may give away the selling price in your ad, so that only those who are genuinely interested in buying your product click on the ad. This can be actually a good thing to test because you will be potentially not only increasing your CTR, but people who do click through may be open to your price point. We feel it’s a wasted click through if the price is too high; so if they see the price and still click through – better.

Learning how to write good ad copy means economy of words; so make darn sure you are not using any wasted words – at all. All PPC platforms have ad space rules, so you won’t have a lot of room, and that is why economy of words is so important. You will be putting yourself at a handicap by using unnecessary words.

Stories are extremely powerful when told right, and while you don’t quite have enough space in an ad, you can allude to experiences. You can offer elements of story in your ads if you think you can do that. So what you want to do then is make them think they can get the same great results you did.

We hope you will take these ad copywriting tips and use them in your PPC campaigns. Here, we just touched the tip of the iceberg, so you’ll find there’s more to learn and apply as time goes by.

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