Nov
18
2011

Who Should Use Google AdWords?

Perhaps your business is just starting out and you’re wondering why you should use Google AdWords for marketing your business? We believe that everyone should use Google Adwords in some way or form. Whether your business is small or large, you should be targeting online users and the fastest way to do that is Google AdWords. If your demographic is online at all, Google AdWords is the way to reach them.

AdWords provides a pay per click (PPC) service that is available to everyone. For small businesses, it provides localized targeting to help you keep your budgets low. AdWords comes with a range of tools that can help you know which keywords to include in your ad, help track traffic your ad is creating and other valuable resources to help make your PPC campaign a success. The web based software can help you build an ad campaign that’s text only, includes images and videos or targets mobile users.

The beauty of AdWords is you can target as many or as few online users as you want to help stay inside your marketing budget. This makes AdWords a reachable marketing solution for all businesses, even yours.

Some important things to keep in mind not if, but when your business embarks on a Google AdWords PPC campaign are:

Landing pages: Make sure your landing pages are relevant to the associated ad and your keywords. Also, they should be user friendly and visually appealing. All these factors combined help keep searchers on your site and convert traffic to sales.
Analytics: A PPC campaign can’t really just be left to run its course. In order to have any success with it, you’ll need to constantly collect and analyze data. Look at your click through and conversion rates so you know where you stand and where you need to improve. Analytics are vital to tracking your ROI.

The important thing to remember when considering who should use Google AdWords is: If you don’t, your competition will. And how many thousands or millions of online searchers that could be potential clients will that cost you? Are you willing to sacrifice those numbers?

Embarking on a Google AdWords campaign can be complicated, which is why it’s a good idea to hire a professional online marketing company like Optimum7. The key to a successful PPC campaign is not just starting it up, but constantly monitoring it and making small changes to keep your ads on top of search indexes. We can help you free up your time by doing this labor intensive process for you. This will help you get back to running your business, while your PPC campaign is steadily driving traffic to your site.

Hiring a company to manage your PPC campaign is defiantly more expensive than doing it yourself, but if you cannot monitor your PPC ads, then working with a professional online marketing company will actually save you money, and help your business make more in the end. So, it’s better to hire someone to do it for you, then embark on it on your own and not spend the time necessary to make it successful. Contact us today to start your Google Adwords Campaign, we can help you reach your ROI goals.

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