Mar
24
2011

5 Little Know Facts Every Website Owner Must Know About Google Caffeine And SEO

Google announced they had created a new search index this past August, and now they have released Google Caffeine, which is a quicker, more comprehensive search index that provides results in real time. Google Caffeine is accompanied by several advantages and disadvantages, but its main goal is to be able to produce search results in a more precise, applicable and fast manner. SEO professionals are finding Google Caffeine may provide them with new challenges that must be overcome; most of these challenges relate to optimizing for search engine results.

Google Caffeine is an extra boost to Google’s search engine that is already widely used successful Google search index. Google’s standard search index only included breaking news stories, whereas Google Caffeine provides results by utilizing real time search traffic over all new web postings; this helps provide results that are more relevant to queries that are being searched.

Twitter and Facebook: Two Reasons behind the Creation of Google Caffeine

Twitter and Facebook have millions of updates being posted on a daily basis; this makes Google’s regular search engines not quite good enough. Playing a major role in Google Caffeine are the increases in semantic search and factors of localized keywords and local SEO.

Google states that searched keywords should provide accurate and relevant results because they have the changes made to create Google Caffeine are based mostly on speed, indexing, and also in the infrastructure of their search engine. As of right now, no major changes to the Google web design and structure cannot be seen imminently, and most users will never endure a major change in their Google use experiences.

Students and Professionals

Many students and business and medical researchers are better able to find the information they are looking for when using Google Caffeine. Not only can they find more relevant searched information but they can also find it in a very quick manner. Google Caffeine has access to more information than Google traditionally had access to; this increase in accessible information helps Google Caffeine provide more accurate and relevant results.

An Overload of Information

Some users of Google Caffeine say they are provided too many relevant results, when in reality all they really want is one, perfect website that provides answers to their search query.

Effects SEO

Many SEO professionals have had to rush and make changes to their web sites and market campaigns in order to keep up with the new changes in Google Caffeine. Many of these changes are enhanced old techniques, and it is still unsure as to whether new techniques and SEO tactics will need to be implemented in order to keep information at the top of a Google Caffeine search result list.

Many users of Google Caffeine are using keywords to conduct their searches. By only using keywords the most relevant web pages are listed in the search result list. With Google Caffeine and its extraordinary way of producing search results, most spam websites are not listed on a result page. Quality content is what Google Caffeine is all about.

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Google Caffeine is also more focused on organic search results. This means it is less focused on paid advertisements, which makes the ads users do pursue more individually important than they used to be.

Overview

Google Caffeine, in general terms will perform the same functions as the traditional Google, except now the functions will be performed in a better and faster manner. Most changes that occur within Google Caffeine do not affect the users; rather they affect SEO professionals in a much larger way. Interesting challenges should be expected by SEO professionals.

Google Caffeine was not created to out-do competition; it was created to benefit Google users.

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