Oct
04
2011

The guess for Google return to China

Article by Jonn

Google may be in the next three to six months to restart the Chinese market strategy, with baidu led the Chinese search has engulfed a spare market share from Google, and g.c n, Google music and a series of localization measures will face the danger of being marginalized.

Google may be in the next three to six months to restart the Chinese market strategy, with baidu led the Chinese search has engulfed a spare market share from Google, and g.c n, Google music and a series of localization measures will face the danger of being marginalized. The Google such a commercial company and not a good news, everyone know that China will be a larger global Internet market, and is regarded as one of the representatives of the Internet but free is in the Google market, although Google already very outside careful to avoid dropped out of the influence of the existing businesses, but this kind of influence with the time scale of spin is becoming more and more manifest.

In January 2009, Google’s chief legal counsel David had David Drummond) DE (in Google official blog says Google may because censors exit China in the long about Google withdraw from the Chinese market speculation, disputes, the discussion, the speech that theory, review, from the moral, business, by, interest is always the focus of discussion, but as we expected Google can’t get satisfactory response, finally still choose to formally out of the Chinese market, we are in the moment to baidu said to, Google and don’t know China. The decision of the following influence still continues today, such as Google’s several agents successfully baidu, and Google’s talents contained was also companies up enthusiasm.

In fact it is both sides of the conflict began review a point, Google headquarters want to make Google in China, and li kaifu know that only may have Google China, so make Google, G.c n and a series of localization measures, including nature also including accept some of the features local legal supervision. But Google headquarters a few years suddenly returned to flavor son, a special for the change in China’s Google is not what they want, and they have been always follow doesn’t accord with the values and the global strategy, so they made the choices.

But China is so attractive after all a piece of cake, although Google Chrome OS is the Android, these new toys, but still can’t replace the Chinese market to Google’s appeal, so Google’s return to China also become inevitable. To make such a prediction is, we need to focus on three dynamic:

1, Google in domestic joint venture GuXiang information technology Co., LTD, Beijing China through the ICP licence yearly check, this is to provide Internet information services in China’s pass, this means that Google has to restart the Chinese market strategy of subjective appeal;

2 this year early in April, larry. Page will take over as CEO Eric schmidt, Google larry page after exit the Chinese market in the decision not dominant factors, to ease the government relations and promote regression process;

Today Google rolls out 3, navigation product “, “this is when we withdraw from the Chinese market in Google announced after the first launch for the domestic market, with the university entrance exam this product map such products completely cannot treat as the same, with more than search need ???• ????• stations domestic market cooperation and business negotiations, this means that Google had China’s brand Google’s market strategy was set up.

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